Razor Sharp PR began to proactively pitch Altman’s perspectives on matters like Fed policy, tariffs, and recession indicators that happened to be the news of the moment. When the news shifted, so did we; pitching him on the government shutdown, bond market dynamics, and the price of gold cemented him as a go-to expert for whatever is trending in the media.

Razor Sharp PR knew that if we were going to distinguish Feler among the hundreds of economists already circulating through top-tier financial media, we would have to capitalize on the particular strengths which made him—and Numerator—a uniquely valuable source.

Two things are indispensable for effective thought-leadership: relevant expertise and timeliness. Razor Sharp PR had to ensure that the ITR economists could share their insights at precisely the right time, every time.

At Razor Sharp Public Relations, we understand that the best advertisement is the product. So when a marketing consultant firm like Chief Outsiders solicited our help, we began to showcase their product: marketing consultation.

It all began with thought leadership and employee branding.