How a Broker-Dealer Keeps Chief Economist Top of Financial Headlines
Snapshot
Average of 15 media placements monthly in premier financial publications (print and online) like The Wall Street Journal, Bloomberg, and Reuters.
Average of 10 TV appearances monthly on CNBC, Bloomberg Television, Fox Business, BNN Bloomberg, Bloomberg TV Asia, CNBC Europe & Asia
Working with Razor Sharp PR since 2013, the client has been able to stay at the top of the economist world by maintaining constant visibility with current and future clients, both retail and institutional investors.
Client Description
With assets under management (AUM) of $436 billion, Stifel Financial is a publicly traded (NYSE: SF) American multinational independent investment bank and financial services firm with a market cap of more than $6 billion. Razor Sharp PR manages public relations for their Chief Economist, Lindsey Piegza.
Objective
To raise and maintain Lindsey Piegza’s visibility and credibility with clients, stakeholders, and the investment community at large, both institutional and retail.
Challenges
With so many different leading voices vying for attention, cutting through the noise to establish Lindsey as a top economist and expert on the fixed-income markets was the biggest obstacle.
Services Deployed
Razor Sharp PR utilizes Lindsey’s regular economic notes with her insights into the Federal Reserve, market activity, and world events to deliver consistent media placements and visibility.
In addition, we place by-lined articles from Lindsey on hot financial topics in key publications like U.S. News & World Report, The Hill, and Forbes. These again serve to build the Stifel brand among possible clients.
What’s more, constantly monitoring financial, business, and fixed-income news trends makes it possible to insert Lindsey into the news as an expert source. For example, when the Fed cuts rates or COVID-19 shuts down the economy and the U.S. government passes a massive stimulus package, this gives us an opportunity to get her into the news.
Lastly, we also employ an old tactic to build rapport with media: meet with reporters and editors one-on-one.
Results
Regular placements in top-tier business and financial TV, radio, print and digital media outlets, including CNBC, Fox Business, Bloomberg TV, and radio, Yahoo! Finance Live, Cheddar Business, The Wall Street Journal, Barron’s, Bloomberg, New York Times, USA Today, Reuters, Reuters TV, Fortune, Forbes, MarketWatch Los Angeles Times, NPR’s Marketplace, TheStreet TV, and Business Insider, among many others.
Keeping the client atop the economist world for more than seven years by maintaining constant visibility with current and future clients, both retail and institutional investors, at a competitive, multi-billion-dollar, multi-national investment bank and financial services firm.
Client Quote
"I have worked with Razor Sharp PR for more than seven years. Ray and his team have consistently landed placements for me in the top financial media outlets, coordinating local studios and transportation when I am on the road."
Lindsey Piegza, Chief Economist, Stifel Financial