How an Independent Equity Research Firm Gained Significant Visibility w/Investors

Written By Ray Young

Client Description

  • Independent Equity Research – Industrials & Materials Sectors.

Snapshot

  • Average of 130 media appearances monthly in premier financial publications (print + online)

  • Average of 4.8 TV and radio appearances monthly on CNBC, Bloomberg Television, Bloomberg Radio, and BNN Bloomberg (Canada). 

Objective

To build and grow the Vertical Research Partners (VRP) brand through sustained media exposure in top-tier financial press. To ensure that investors and corporates recognize VRP as an important, sizeable boutique firm capable of delivering better results than larger alternatives.

Results (Annual Basis)

  • Financial TV and Radio (CNBC, Bloomberg TV, BNN Bloomberg) – 58 times.

  • The Wall Street Journal, Financial Times, New York Times, and Bloomberg – 107 times.

  • Top tier print & digital media – Barron’s, USA Today, Reuters, Fortune, Forbes, MarketWatch, Investor’s Business Daily, CBS News, Boston Globe, San Francisco Chronicle, Washington Post, TheStreet, Business Insider – more than 1,560 times, or about 6 per day.

Ray Young
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