Webinar: How to Win AI Citations for Your Brand
Prospective buyers referred by AI citations are between four and 10 times more likely to convert than the average visitor from a traditional search. This means that getting your brand embedded in AI answers is not merely a way to counteract plummeting click-through rates, but an opportunity for a whole new type of engagement.
Yet it’s easier said than done. Contrary to what the innumerable quick-fix guides on LinkedIn would have you believe, AI agents are diverse, highly complex, and mutable—not to mention the impact of the individual user and his context-dependent queries. There is no one-time solution that will guarantee results across agents and into the future.
There is, however, a growing body of research on how these agents function, what content they tend to favor (up to 73% of citations are third-party placements in news or blogs), and which context-dependent factors influence their decisions (user intent, recency bias, and chat histories, to name a few). We have spent hundreds of hours compiling this research into a detailed plan. Now we want to show you how we apply that plan in clear and actionable terms.
I, Ray Young, will be joined by long-time marketing professional Rich Smith of Rich M. Smith Growth Studio on April 9 at 11 a.m. ET for a live, interactive webinar on how to get your brand cited by AI. With decades of collective experience in driving business growth through effective exposure, Rich and I will offer a thoroughly-researched, technically-sound AI optimization strategy over the backdrop of practical PR and marketing knowledge.
What Will the Webinar Entail?
The webinar will begin with a numbers-based examination of the impact that AI currently has—and soon will have—on today’s businesses, allowing you to make an informed decision on whether or not AI exposure should be a priority for your business.
Rich and I will then explain what an AI-optimized content strategy looks like, such as:
Ensuring discoverability on a technical level
Getting content embedded in both real-time retrieval and model memory
Answering your audience’s questions by predicting their unique set of needs
Publishing data or insight that cannot be found elsewhere
Measuring the frequency of citations to iterate and adapt your approach
Attendees will then have the opportunity to ask specific questions in real time about this strategy and its application in a dedicated Q&A session toward the end of the webinar.
Who Is It Meant For?
Given the implications of AI for the long-term visibility of nearly every business, this webinar will prove valuable to anyone that sees customer acquisition—or revenue, for that matter—as an immediate responsibility. This includes CEOs and board members trying to steer their business through the changing landscape, CMOs and marketing directors eager to obtain high-quality leads, and content-managers looking to make their message go further and deeper than ever before.
How Do I Tune In?
The webinar will kick off on April 9 11 a.m. ET, and will last approximately one hour. Spots are limited; click the button below to secure yours!
Be sure to check out our other blogs on useful and interesting public relations topics, like how investing in your brand can move the needle for your business.