White Paper: The No-Nonsense Guide to Getting Cited by AI
AI assistants like ChatGPT and Google’s AI Overview now curate responses to billions of queries each day, selecting the brands that people see and guiding the choices they make. Consumer clicks are being siphoned away from company sites while the proportion of business-to-business (B2B) buyers that consult AI between discovery and decision approaches 100%. And—perhaps most strikingly—massive studies by Adobe and Semrush found that AI-referred traffic yields 23% lower bounce rates, 12% more page views, 41% longer sessions, and 4.4 times more conversions than organic visitors.
To the astute business leader, these numbers present both a pressing ultimatum and a once-in-a-lifetime opportunity. Buyers have almost universally adopted a revolutionary new marketing channel faster than most businesses could even come to understand what it means. What it does mean is that those who carry on as before will very soon be falling far behind, while those who learn to get their brand cited by AI make unprecedented leaps in awareness and revenue. So where to begin?
Razor Sharp PR has been carefully tracking AI’s emerging impact on brand visibility for the past two years. After more than a hundred hours of diligent research, we are pleased to present The No-Nonsense Guide to Getting Cited by AI, a free-of-charge, in-depth white paper that synthesizes over 30 research papers and real-world studies into eight pages of practical know-how. We hope it will give business leaders and their teams the clarity they need to go forth and seize the opportunities of an exciting new landscape.
What’s Inside?
The No-Nonsense Guide to Getting Cited by AI covers the actionable steps a business must take to earn AI citations that drive revenue. These include:
Encoding your brand within AI memory and earning recommendations that drive conversions.
Tracking your competitive position in AI-powered search results to find out where you stand and measure your progress.
Tailoring content for business-to-consumer (B2C) versus B2B audiences.
Separating real AI optimization opportunities from the thousands of ungrounded myths that circulate social media and the internet.
Altogether, this white paper offers business leaders a tactical framework for adapting and optimizing their content strategies for a new, higher-quality type of lead—starting today.
What Does AI Have to Do with PR?
Why is a public relations firm publishing a white paper on artificial intelligence? The answer is simple: our priority at Razor Sharp PR is and has always been to give our clients a platform from which to share the unique value that they bring to the market. So when an entirely new information channel began to see record-breaking adoption we were among the first to start paying very close attention. If AI can give our clients a louder voice, we want to know how we can help them earn it.
As it turns out—and as the white paper demonstrates in detail—winning AI citations is first and foremost about producing genuinely valuable, targeted, high-quality content that can earn its place in The Wall Street Journal or a ChatGPT response. And it so happens that creating and placing this sort of owned and earned media on behalf of our clients is what we have been doing for the past fifteen years. Razor Sharp PR is therefore in a unique position to understand not only what businesses must achieve to get cited, but exactly how they can achieve it.
Download the Paper for Free
Click the button below to download The No-Nonsense Guide to Getting Cited by AI, free of charge. Please do not hesitate to contact author Ethan Young, VP of Technology at Razor Sharp PR, with any questions about the white paper and how to use it. We trust it will be an invaluable asset through the critical times ahead.
Be sure to check out our other blogs on useful and interesting public relations topics, like how earned media can win AI citations for your brand.