How a Market Research Firm Gained Prominence Amid Wall Street and National Business Media
“I’ve had a wonderful experience working with Ray, Jo, Ethan, and Maximus. They’ve provided me with media training to greatly improve my engagements with broadcast media. We ramped-up quickly and worked with major news outlets like Bloomberg TV, NewsNation, ABC News, The Wall Street Journal, Associated Press, and Yahoo! Finance Live to highlight viewpoints on the state of the U.S. consumer while showcasing the unique data and insights my firm is able to provide. I highly recommend them; they are strong partners and mentors.”
Client Description
Numerator is a market research firm that combines proprietary data and advanced technology to produce actionable insights on consumer behavior. They offer real-time visibility into what consumers are doing and thinking today so that brands can meet them where they will be buying tomorrow. Providing this quality of service has always meant keeping a seasoned, well-trained eye on the broader economy, and the appointment of industry expert Leo Feler as Chief Economist served precisely this purpose.
The Challenge: Putting an Unknown Economist on the World Stage
Feler was as trenchant, incisive, and articulate as the firm he represented. He also had the full store of Numerator’s invaluable proprietary data and forecasting technology behind him. They had, in other words, everything they needed to be thought leaders in the market research industry except for one thing: a stage from which to lead.
Feler had thereunto received very limited media exposure and was not a recognized name among any major financial broadcast networks. Nor had he been required to act as a media-facing voice in the past, meaning that he lacked the training and experience to effectively communicate under the unique pressures and requirements of a broadcast interview. And yet Numerator would need to present Feler as an in-demand media spokesperson in little time if they were to capitalize on their market-leading position. It was with this challenge that Numerator engaged Razor Sharp PR in early 2025.
Our Solution: Strategic Framing and Broadcast Preparation
Razor Sharp PR knew that if we were going to distinguish Feler among the hundreds of economists already circulating through top-tier financial media, we would have to capitalize on the particular strengths which made him—and Numerator—a uniquely valuable source.
We recognized that Feler’s combination of concrete numbers and actionable insights could satisfy an unmet need among American businesses for guidance in their day-to-day stocking, pricing, and marketing decisions, especially during such an uncertain time for the nation’s economy. We therefore presented him to both broadcast and digital outlets as a specialized retail analyst with access to the deepest, most relevant data on American consumers today. We also made an effort to highlight Numerator’s ongoing partnerships with regional Federal Reserve banks to research consumer sentiment, earning credibility and trust where it was well due.
We got to work at the same time training Feler for live interviews in top-tier media. He quickly learned to translate complex insights into concise, broadcast-ready talking points while presenting himself as the confident, professional, and charismatic communicator he already was off-screen and out-of-studio. Within a matter of weeks we were ready to put Feler on the air.
Outcome
Leo Feler filled the role we had selected for him, and he did it exceptionally well. Within a matter of months he had made live appearances on Bloomberg TV, ABC News, NewsNation, Schwab TV, Yahoo! Finance Live, and more. The insights we pitched to digital publications broadened this reach, with quotes and outlooks appearing in the likes of Business Insider, The Wall Street Journal, and the Associated Press. Each placement only increased the demand for Feler’s sharpened style of communication and Numerator’s high-quality data until both names had become a recurring feature on national business media.