Vertical Research Partners
Case Study
Client Description
Independent Equity Research – Industrials & Materials Sectors
- Average of 130 media appearances monthly in premier financial publications (print + online)
- Average of 4.8 TV & radio appearances monthly on CNBC, Bloomberg Television, Bloomberg Radio and BNN Bloomberg (Canada).
The Objective
- To build and grow the Vertical Research Partners (VRP) brand through sustained media exposure in top-tier financial press. To ensure that investors and corporations recognize VRP as an important, specialized boutique firm delivering more valuable results than larger alternatives.
Methods
- Leveraged relationships with producers to continually place analysts and strategists on financial TV and radio.
- Monitored financial news trends to develop pitch angles.
- Utilized analysts’ research notes to obtain media placements.
- Arranged media tours and meet and greets.
The Results (Annual)
- Financial TV and Radio (CNBC, Bloomberg TV, BNN Bloomberg) – 58 times.
- The Wall Street Journal, Financial Times, New York Times and Bloomberg – 107 times.
- Top tier print & digital media – Barron’s, USA Today, Reuters, Fortune, Forbes, MarketWatch, Investor’s Business Daily, CBS News, Boston Globe, San Francisco Chronicle, Washington Post, TheStreet, Business Insider – more than 1,560 times, or about 6 per day.
