First Franklin Financial
Case Study
Client Description
Boutique Financial Services / Wealth Management firm
- Average of 8-10 media appearances monthly in premier financial publications (print + online).
- Average of 2 TV and radio appearances monthly on CNBC, Fox Business, Bloomberg, BNN and Reuters TV.
The Objective
- To position and establish Brett Ewing and First Franklin as thought leaders in wealth management strategy.
- To create an affinity toward First Franklin among potential clients in Florida.
Methods
- Leverage relationships with producers and reporters to secure regular interviews for Brett on financial TV, radio, print and online.
- Place timely articles by Brett into key wealth management publications.
- Monitor financial news trends to develop ongoing pitch angles.
- Utilize Brett’s market commentary notes to obtain media placements.
- Arrange media tours, as well as meet and greets with reporters, to build lasting relationships.
The Results
- Financial TV & Radio – CNBC, Fox Business, Bloomberg, Reuters TV
- Top tier print and digital media – The Wall Street Journal, Financial Times, Reuters, Bloomberg, New York Times, USA Today, Forbes, MarketWatch, Associated Press, Chicago Tribune, MSN Money, Investment News, TheStreet, Business Insider, U.S, News & World Report – combined more than 500 times.
