I Know About Facebook, But What Other Networks Are Good for Business?

There are many different social media networks, each serves a purpose and many target different demographics within our society.

Facebook, Twitter, LinkedIn, YouTube, Google+ and blogs are some of the most pervasive, reaching customers, friends, current and prospective clients and more. Each social network requires a different strategy to be effective.

Blogs:

  • A company’s internet home, can act as a hub for all other social media channels
  • Use video and pictures to enhance posts
  • Regular posts can inform current and prospective customers on subjects in which the company is an expert

LinkedIn – The Top Networking Site for Professionals:

  • Professional profile allows people to follow news and information
  • Connect and interact with other professionals, investors, companies and reporters
  • Link to and promote blog posts

YouTube – Second Largest Search Engine after Google:

  • Makes it easy to share and post videos
  • Keep videos short and punchy

SlideShare – Largest Presentation Sharing Site:

  • Post presentations
  • Professionals use this site to get detailed information on topics

Twitter – Largest Open-Networking Site:

  • Interact and follow investors, reporters, other audiences and general public
  • Tweet blog posts
  • Jump in on relevant conversations, no matter where people are located

Talkbiznow – Business-to-Business Networking:

  • Link to blog posts
  • Connect and interact with relevant businesses and organizations

Cause Marketing Forum – Cause-Based Networking Site:

  • Connect with professionals, businesses and non-profits who work to do good
  • Maintain profile
  • Post blog links

Email:

  • Send out regular emails to subscribers
  • Include news, blog posts, links to social profiles
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