Sterne, Agee & Leach,

Case Study

Client Description

Financial Services / Broker-Dealer / Equities

  • Average of 750 media appearances monthly in premier financial publications (print + online)
  • Average of 25 TV appearances monthly on CNBC, Bloomberg Television, Fox Business, BNN, CNBC Europe & Asia
  • TV viewers more than 250,000 a day
  • Print circulation more than 10 million a day

The Objective

  • To raise Sterne Agee’s visibility and credibility with clients, stakeholders and the investment community at large – institutional and retail.

Methods

  • Leveraged relationships with producers to continually place analysts and strategists on financial TV and radio.
  • Monitored financial news trends to develop pitch angles.
  • Utilized analysts’ research notes to obtain media.
  • Arranged media tours and meet and greets.

Results (Annual)

  • Financial TV (CNBC, FBN, Bloomberg) 243 times, or about once a day.
  • The Wall Street Journal – 246 times, or about once a day.
  • Top tier print and digital media – Financial Times, Barron’s, Bloomberg, New York Times, Reuters, Fortune, Forbes, MarketWatch, Investment News, Money, TheStreet, Business Insider – 8,600 times, or about 35 a day.
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