Live and Invest Overseas
Case Study
Client Description
Real Estate Investment, Travel and Overseas Living resource and event company based in Paris, France.
- Average of 75 media appearances monthly in national and local television, radio, wires, print – including daily papers, business journals and trade outlets – and digital publications.
- Prior to utilizing Razor Sharp PR’s services, Live and Invest Overseas (LIOS) was only getting media interviews periodically.
The Objective
- Founded in 2008, Live and Invest Overseas was looking to expand their visibility with audiences in real estate investment, travel, living and retirement overseas.
- To provide continuous, highly visible media interviews and story placements that build the LIOS brand, improve visibility and sales.
Methods
- Leverage media relationships to secure continuous high-level interviews and media opportunities for LIOS.
- Constantly monitor of real estate, travel and retirement news trends to develop angles to pitch Kathleen Peddicord and Lief Simon to reporters and producers.
- Media tours and meet and greet opportunities for Kathleen and Lief to meet with the press on-on-one, especially as they travel.
- Analyze and distribute relevant blog LIOS posts to reporters and producers to obtain interview opportunities.
The Results
- Top Tier TV, Radio, Print & Digital Media – 904 times
- Publications include The Wall Street Journal, BNN Bloomberg, CNBC, Fox Business, New York Times, Forbes, CBS News, MarketWatch, USA Today, Associated Press, Washington Post, Los Angeles Times, and many more.
