Live and Invest Overseas

Case Study

Client Description

Established in 2008, Live and Invest Overseas is the vision of Publisher Kathleen Peddicord and her husband Lief Simon. With nearly 30 years’ experience, she is considered one of the world’s foremost authorities on overseas retirement, real estate investment and international living.

Kathleen has traveled to more than 50 countries, invested in real estate in 21, established businesses in seven, renovated historic properties in six and educated her children in four. More info available at LiveAndInvestOverseas.com.

The Objective

  • Founded just six years ago, Live and Invest Overseas was looking to expand their visibility with audiences interested in real estate investment, traveling and living overseas.
  • They hired Razor Sharp PR to provide continuous, highly visible media interviews and story placements to accomplish their publicity goals.

Methods

  • Leverage media relationships to secure continuous high level interviews and media opportunities for Live and Invest Overseas.
  • Constantly monitor of real estate, travel and retirement news trends to develop angles to pitch Kathleen Peddicord and Lief Simon to reporters and producers.
  • Media tours and meet and greet opportunities for Kathleen and Lief to meet with the press on-on-one.
  • Analyze and distribute relevant blog posts to reporters and producers in order to obtain interview opportunities.
  • Regular interaction with reporters and producers on behalf of Live and Invest Overseas.

The Results

  • Razor Sharp PR regularly delivers high-profile placements for Live and Invest Overseas with local and national television, radio, print – including daily papers, business journals and trade outlets – and digital publications.
  • Prior to utilizing Razor Sharp’s services, Live and Invest Overseas was only getting media interviews periodically. That changed with Razor Sharp utilized its strong media relationships and publicity acumen to increase visibility of the company.
  • Top Tier TV, Radio, Print and Online Media In just the last year, Razor Sharp’s professionals have placed Live and Invest Overseas in hundreds of top tier outlets, including The Wall Street Journal, Bloomberg, CNBC, Fox Business Network, New York Times, Forbes, CBS News, MarketWatch, San Antonio Express-News, Orange County Register, Bank Rate and many more.
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