First Franklin Financial

Case Study

Client Description

Boutique Financial Services / Wealth Management firm based in Tallahassee, Florida.

  • Average of 8-10 media appearances monthly in premier financial publications (print + online).
  • Average of 2 TV and radio appearances monthly on CNBC, Fox Business, Bloomberg, BNN and Reuters TV.

The Objective

  • To position and establish Brett Ewing and First Franklin as thought leaders in wealth management strategy.
  • To create an affinity toward First Franklin among potential clients in Florida.

Methods

  • Leverage relationships with producers and reporters to secure regular interviews for Brett on financial TV, radio, print and online.
  • Place timely articles by Brett into key wealth management publications.
  • Monitor financial news trends to develop ongoing pitch angles.
  • Utilize Brett’s market commentary notes to obtain media placements.
  • Arrange media tours, as well as meet and greets with reporters, to build lasting relationships.

The Results

  • Financial TV & Radio – CNBC, Fox Business, Bloomberg, Reuters TV
  • Top tier print and digital media – The Wall Street Journal, Financial Times, Reuters, Bloomberg, New York Times, USA Today, Forbes, MarketWatch, Associated Press, Chicago Tribune, MSN Money, Investment News, TheStreet, Business Insider, U.S, News & World Report – combined more than 500 times.
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