First Franklin Financial

Case Study

Client Description

Boutique Financial Services / Wealth Management firm

  • Average of 8-10 media appearances monthly in premier financial publications (print + online).
  • Average of 2 TV and radio appearances monthly on CNBC, Fox Business, Bloomberg, BNN and Reuters TV.

The Objective

  • To position and establish Brett Ewing and First Franklin as thought leaders in wealth management strategy.
  • To create an affinity toward First Franklin among potential clients in Florida.


  • Leverage relationships with producers and reporters to secure regular interviews for Brett on financial TV, radio, print and online.
  • Place timely articles by Brett into key wealth management publications.
  • Monitor financial news trends to develop ongoing pitch angles.
  • Utilize Brett’s market commentary notes to obtain media placements.
  • Arrange media tours, as well as meet and greets with reporters, to build lasting relationships.

The Results

  • Financial TV & Radio – CNBC, Fox Business, Bloomberg, Reuters TV
  • Top tier print and digital media – The Wall Street Journal, Financial Times, Reuters, Bloomberg, New York Times, USA Today, Forbes, MarketWatch, Associated Press, Chicago Tribune, MSN Money, Investment News, TheStreet, Business Insider, U.S, News & World Report – combined more than 500 times.
Contact Us

We're not around right now, but you can send us an email and we'll get back to you asap.

Not readable? Change text.

Start typing and press Enter to search