While the lines between empathy, apology, and liability are often fine, legally speaking, gaining an understanding of those lines will empower you to make confident and informed decisions when adversity comes.

By following a clear set of guidelines, writers can tweak their articles to adhere seamlessly with the search engines which every day bring content to the hands of the company’s target audience. This, in turn, can make a business’s content more visible, accessible, and credible.

Binet and Field’s 60/40 rule applies to marketing one of, if not the most important principles in business: short term investment must be kept in proportion to long term investment.

The six-rule framework given below can not only spare a new author much of those trials and magnify the odds of a contributed article being placed in the media, but can drastically improve the quality and reputability of a company’s public voice.

As with anything else in business, the best course of action for a given company will always depend on its specific circumstances and needs, and the various pros and cons of a paid contributor program must be carefully considered within the appropriate context.

Deciding what to write is the first step in the process of creating any content, and it also happens to be the most vital.