By Ray Young
By-lined or opinion articles are a great way to position oneself as a thought leader. You know your stuff; you know your space. Just put pen to paper and let your thoughts flow.
Here are my top tips to making a great article:
Take a hard stance or opinion.
No one likes lukewarm commentary. Conflict is what matters. Make it compelling and take a solid position.
State your thesis early.
If it takes too many paragraphs to get to the point, no one will bother to read it.
Back it up with facts and data.
Whatever you write, whatever your opinion, make sure you use data to support your position.
Make it easy to read; use bullet points.
Everyone likes lists. See David Letterman’s Top 10 lists.
Editors and reporters like actionable data. Give them some red meat.
Have a conclusion.
What should the reader do? Give a call to action.